Blogs need to be fed. Sort of like kids. You may not be feeling it, but that's tough. The content has to go up if you're serious about building an audience and a reputation.Imagine a daily newspaper not coming out one day because the editorial staffers had the blahs. (Fortunately for readers, no one ever puts this to a vote in newsrooms.)
There are ways to get around grinding out a post as pure duty. One is the perfectly respectable method of pointing to someone else's great post, giving the writer the props and tossing in a few sentences of your perspective. Another is the "speed linking" post -- basically a roundup of the good stuff you've read in the past few days. Some bloggers make this a regular feature. I'm guessing most readers are like me -- they like seeing these once in a while, say weekly. Any more and you're just freeloading.
Look for opportunities to recycle some of your work done for other media. This assumes, of course, that you've done some writing in the past about your blog's subject matter. (You haven't? Hmmm.) I find my DVD reviews quite handy for this, since so many movies go through multiple editions on home video. Today and Friday, I got lucky -- I had decent material on "Masters of Horror" and "Gunsmoke" that plugged right in to the current info. (Be careful about reusing content from your blog, however. Search engines aren't big fans of that technique.)
Then there's the "guest blogger." The big boys and girls like to do this -- offer lesser-known bloggers a chance to get exposure via their higher-profile sites. Win-win. Or you can shop around for a like-minded blogger who's up for a "vacation content share" -- she posts on your blog when you're gone, you do the same. We did this recently on Life and Fitness Coach.
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