SEO books for bloggers: required reading

If you're serious about blogging, you also have to be serious about search engine optimization.

True, you can hire someone like me to do your basic SEO set-up work, but SEO is a process and you'll have to apply its golden rules day in, day out. Things like knowing how to word anchor links (never ever a "click here!") and how to do alt tags on images.

So, I make the case that blogging and SEO are strongly linked for anyone seeking to become a successful online writer.

There are some good SEO basics books (and some not-so-good SEO books). Here are two I recommend:

Search Engine Optimization For Dummies, Second Edition by Peter Kent. Yes, I'm serious. Good book. OK for intermediates as well as beginners.

SEO: Search Engine Optimization Bible by Jerri L. Ledford. Easy to follow. For beginners.

I'll also point to a good book on xhtml (html) and CSS (cascading style sheets), because it helps to speak the language (er, code):

HTML, XHTML, and CSS, Sixth Edition by Elizabeth Castro. Easy to understand, but far from dumbed down. If I needed to learn something complicated, I'd want Castro explaining it to me.

Books are, of course, old media, nasty as that sounds. If you want to keep up with SEO (a fast-moving serpentine target) and the latest tricks of the trade from "pro bloggers," you'll be using new media.

The next post on Write for Blogs will cover my top 10 SEO/blogger newsletters -- the ones I read whenever they hit my mailbox. Call it continuing education. School's out, for now.

Bad language, good blogs -- WTF

I used to work for an entertainment industry trade publication, written for people in the industry. For a fairly conservative paper, it had a liberal commonsense policy on swearing:

If the word occurs naturally, use it. If the quote includes the word fuck, use it. If there is no good reason to swear in print, don't.

"It's not a family newspaper," was the saying on the copydesk.

This worked out well. I think I set that policy ages ago, and I continue with it on my own blogs. I swear most days in my real life; not much while writing.

Certainly, curse words flow on TV these days. I believe I've heard the F-bomb dropped by announcers on CNBC and Fox Sports. Of course swear words are always flying around on HBO and Showtime. The "asshole" barrier fell years ago on network TV, by one of the cop shows.

But the news media keep things pretty clean. One reason: Cursing in publication or in a post often comes across as juvenile, even to readers who swear. Something about putting down the words in black and white. It feels off, like when some bozo uses all CAPS in an email. This, to me, is the problem with using "bad language." Of course, there are publications that swear to be hip, like the laddie magazine Maxim, which pulls it off.

I do think you can swear occasionally on a blog without becoming offensive to a general audience. The work will be judged in context and as a whole, at least by smart readers. Forget the middle ground: The hyphens in f--k don't accomplish a fucking thing.

This policy wouldn't apply on sites/blogs intended for younger readers, of course, but if you're writing for the big kids, WTF.

Here's another take on blogging and swearing.