So what, don't we all?
Yeah, it's the end of the work week, but my solo gig demands seven-days-a-week production. Working for yourself does kill that weekend and holiday buzz.
I dig Whiteboard Fridays, to be specific.
The web site SEOmoz.com produces a short video every week, often going over traffic-building techniques both complicated and simple. Even if I know the stuff, it's interesting to see how they present it.
Check out this week's vid post, about Quality vs. Quantity in link building. The on-camera talent is Rand Fishkin, CEO of SEOmoz.
My feeling about links is there's never a worthless one -- except for what Google calls "bad neighborhoods" (spam, scam, gambling, etc.) -- but getting a link from a high-traffic high-authority high-relevance site can do wonders. As in, you do a site about cars and land a red-hot link from the home page of Car and Driver.
The corollary is it sucks when they drop the link down the line, and you probably can't figure out why the traffic or Page Rank are down.
I experienced a drop in PR from 6 to 5 on the DVD blog about the time my friend left variety.com and her blog was discontinued, along with my high-authority incoming link. My DVD reviews blog has thousands of other links, but I mourn that one. Of course the drop could be due to a zillion other factors -- and Page Rank is only worth worrying about so much.
When I lose Page Rank, I point out that the measure (named for Google's Larry Page) doesn't matter all that much in terms of online traffic.
When I gain Page Rank, it's time to hail that great and flawless indicator of online success.
My Friday routine also involves opening the "Free Shirt" email blast from the online marketing guru Shoemoney. It's a picture of Shoe wearing some swag T-shirt. Unfortunately, his everyday posts have become about that informative --unless you care about his fame, his products, his travels. Too bad, Shoe used to be quite good and I learned a lot from him starting out.
So "Shoemoney -- Skills to Pay the Bills'" days are numbered on my poorly named list of "Top 10 newsletters for SEO, SEM, pro blogging."
In comes, what else, SEOmoz.com's daily blast.
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