I once had a client seeking better visibility for his landscaping web site. He showed me a beautiful portfolio of his work, in photographs.I suggested doing a blog, especially since the web site was outdated (and hideous). His English was OK but not great and he hated the idea. I have nothing to write, he said. What would I blog about?
Just use these terrific pictures and throw together some captions, I said. Every time you do a job put up the pictures. It would be a great little landscaping blog.
Long story short, my client was so nervous about writing even a few words that he wouldn't go near a blog. Fear of writing is a very real thing.
