Lawyers, legal marketers and other bloggers have plenty of options when it comes to finding guest blog opportunities.
While the writing standards for legal sites are often higher than other sites because of the expertise required, you can get in with original, unique pitches based on content that hasn’t been covered extensively online.
IPWatchdog was started by patent attorney Gene Quinn, and has since become one of the leading IP websites in the world. They accept guest posts, and claim to have published hundreds of them since the site went live.
IPWatchdog has tremendous potential for legal bloggers: the site’s Alexa ranking is below 100,000 (78,629 as of July 21, 2015) and it’s consistently rated one of the best legal blogs online. To learn more about what kind of content IPWatchdog considers, click the guidelines link below.
Read more: IPWatchdog’s guidelines for articles
LawMarketing was founded by Larry Bodine nearly 20 years ago. Today, it’s one of the best resources for legal marketing information and resources. The Editor-in-Chief, Cindy Greenway, has helped LawMarketing become a go-to resources for many legal marketers, attorneys and the like.
The site’s Alexa ranking as of July 2015 was 620,932, and they accept legal marketing contributions that meet their guidelines. In addition, all articles are posted on the site’s social media profiles, providing great exposure opportunities for bloggers and legal professionals.
Read more: Become a contributor at LawMarketing.com
Sam Glover started Lawyerist in 2007, and now it’s one of today’s largest and most trafficked legal sites. They cover everything from practice management to starting a law firm, IT for legal professionals, marketing and other lawyering skills.
They pay $100 per post, but they only take the cream of the crop. They “strive to publish unique, compelling content.”
“A good way to figure out what kind of pitches we want is to actually read the articles on Lawyerist,” says their contribution page. “Just reading the most recent articles should give you a pretty good idea of the sort of thing we are looking for.”
Read more: Write for Lawyerist
- Your local SCORE blog
SCORE is a nonprofit association “dedicated to helping small businesses get off the ground.” They have more than 320 chapters across the country, so there’s a good chance there’s a SCORE chapter in your area that needs business and legal content.
In many cases, the business owners and entrepreneurs that visit the SCORE blogs are looking for specific information from professionals, so there’s a good chance your legal expertise can be used here. Although each SCORE blog is different, getting in touch with the admins of the blogs in your area can give you a better idea of what they’re looking for.
“When I queried the greater Phoenix SCORE blog, I had a few ideas in mind,” said Phoenix patent attorney Steven Laureanti. “The site admins got back to me quickly, however, and said that they were actually looking for content in different but related topics, so I went that direction.”
Because the SCORE blogs cover so much information, there’s likely to be something you can provide useful content on.
Read more: find your local SCORE chapter
Lexis Nexis is one of the biggest names in the legal industry, and their Business of Law Blog is an informative and regularly updated platform. They occasionally accept outside contributions, and their content covers topics like business law and litigation.
Read more: Contribute blog post to Business of Law
Are there legal blogs you’d like to suggest? Visit our contact page to send recommendations.