Overseeing a blog can be a behemoth of a job. By breaking down what to focus on, your work will feel like it’s been cut in half. Your blogging can improve by focusing on these three things:
Audience: Getting to Know Your Ideal Reader
-Voice and Content
People that read your blog don’t just read it for the information, they also read it for the way your present your ideas. There are possibly hundreds of blogs about a similar specialization, interest, business, etc. as yours.
The only thing that sets yours apart is you. You can give your voice authority if you incorporate your unique perspective to the information you present. Give them the content that they want, but with your style. Deviating from the specific theme of your blog to show off your voice is fine; you are what makes your blog unique, not the topic.
Engage your following by creating a dialogue. It really is nice when a lot of people are commenting to compliment you and agreeing with everything. But, you want to take your blog a step beyond that. Make your audience want to come back for more by creating an experience. Make people feel part of the conversation and want to go out and do something with their new knowledge. This will build a strong email list of people staying active on your blog and spark your creativity with other people’s input.
-Present Ideas Simply
You have lots going through your head, that’s great! But don’t spill it all out at once. Blogs going everywhere and nowhere at the same time are just plain exhausting. Tangents can be interesting, but if it can become a blog of its own, do it! Find your idea and think it out.
Map out your post with webs, outlines, even record yourself talking about it and listen back. Be clear of what you what to say, and then send it out. An inspired post that is easy to understand will bring the attention you want.
-Create Content that lasts
Make people want to go through your older content. Your audience should still gain something from your posts from say, two or three years ago. Material that stands the test of time is worth your audience’s time. If covering news for any reason, go in depth on ideas rather than the blow by blow events. Think of: How does this affect people? What is the bigger picture? What can we take away from this?
Networking: Getting Your Blog Out There
-Value your followers
Do you notice someone is that consistently commenting on your blog post and seems to be genuinely interested in the content? Get to know them. Strong relationships can lead to other opportunities like guest posting and increased notoriety. Vice versa, browse around other blogs. Dropping an interesting comment here and there will also get your name out there.
Having active social media accounts can make a huge difference. People are able to get to know you while sprinkling in blog content of your own. It may take time to find a balance of regular everyday posts and links to your own blog. You don’t want to drown the page with ‘Hey, check out what I just wrote’ that will clutter people’s feeds. Let your personality come through so when your links do pop up, people want to read.
Facebook and Twitter are great sites for this. Be engaging and make yourself known. Comment on popular accounts within your niche. Each niche has a strong social media presence, and you want to get on their radar. Make people want to click on the account profile of the guy/gal that left a witty or insightful comment. Twitter is especially good for tidbits of knowledge that people like to share with their friends. One retweet can go a long way.
Management: It’s All in the Details
You know what this means. Did you think back to the last time you didn’t prioritize something you should have? Nothing will ever happen until you sit down and do it. You get what you put out. Creative people with great ideas that go into blogging also need to realize the work ethic and dedication that having a successful blog requires. Figuring out a schedule that meets with your blog’s needs is essential.
People see the difference between a quick inspiration vs a haphazardly stuck together post. You need clear thoughts that communicate your ideas easily. The exact same goes for the photography used in your blogging.
Some of you may remember the Martha Stewart onion soup debacle. Stewart innocently wanted to show the twitter world her soup and salad dinner. Unfortunately for her, she is not a food stylist (yes, there is seriously such thing as a food stylist). The meal may have been delicious but in no way was it an appealing sight. Every aspect of your blog matters. If you’re using pictures, make sure that they’re being taken by a professional camera and have been given some thought.
Analyze and improve upon your work. There is nothing wrong with going back to older posts and tweaking them. Your skills as a writer and your voice will grow stronger over time and incorporating that into all of your posts only elevates your blog. Feel free to edit! With that being said, don’t become obsessive.
Some blogs seem to pop up and gain instant recognition. In this culture, we are so used to everything happening overnight. You need to invest more into blogging than short spurts of energy, it is a discipline! Find your objective and stick to it. Overnight results are almost impossible but hard work and determination pays off.