For dentists interested in improving their online branding and presence, guest blogging can be an excellent way to prove to your potential audience – and even those outside your demographic – that you know what you’re doing.
Guest blogging for dentist offices is difficult because it often requires the dentist to provide technical information about the profession, but for those that have the time, it can be an excellent way to supplement their digital marketing strategies.
Blogging opportunities for dentists exist all over, from general dentistry news sites and blogs to region- or city-specific business websites. Those in specialized areas can explore even more blogging opportunities; for example, a pediatric dentist may discover he or she can write for a parenting magazine-style website by providing safety and health tips.
If you’re a dentist or a marketing professional working for a dental office, here are three blogs that accept guest posts from dental professionals. Each site has its own submission information and standards, so check each site individually to see if it’s a match for you.
This is the self-proclaimed #1 dental guest blogging site online, and it allows its members to submit guest blogs and also view submitted posts. The benefits touted by the site include increased traffic and links online, but the best use of the site would be to expand your brand and offer valuable content to those seeking it.
No matter what your profession, dentists included, the point of blogging on your site or on others is to provide your audience with valuable content and information that they can use to make decisions. For dentists, this could be providing information on various services, including the risks associated with those procedures.
To learn more about DentalBlogGuest.com, visit their site and watch the intro video on their homepage.
Dentistry IQ is part of the RDH under one roof network, and offers content on many areas of dentistry. There are marketing, professional, technical and career tips, as well as advertising opportunities.
This site breaks down information for dentists, hygienists, office managers, assistants and industry professionals, so there’s a little something for everyone. They also offer clinical and practice management content for those interested in that side of the business.
Visit DentistryIQ.com to learn more about their submission guidelines.
This dental blog claim to be different than your average dentistry blog. It was launched about six years ago and has since become a popular online platform for dental content and community members.
The site is led by four professionals who manage the content, marketing, design, photography and direction of the site, and they actively seek guest bloggers to add content.
The application to become a Guest Geek is available here, and requires you to be a professional in the dental industry in order to be considered.
Finding Blogging Opportunities for Your Practice
If these sites don’t fit your marketing needs, it may be a good idea to start closer to home. See if any local parenting blogs or business websites need content that might be useful to other local dentists or business professionals.
Decide what market or audience you want to appeal to and find sites geared toward those groups. By breaking down your guest blog search into specific market groups, you’ll have an easier time crafting article pitches that make sense for you, your audience and your potential blogging platforms.