3 Aspects of Blogging to Focus On

Overseeing a blog can be a behemoth of a job. By breaking down what to focus on, your work will feel like it’s been cut in half. Your blogging can improve by focusing on these three things:

Audience: Getting to Know Your Ideal Reader

-Voice and Content

People that read your blog don’t just read it for the information, they also read it for the way your present your ideas. There are possibly hundreds of blogs about a similar specialization, interest, business, etc. as yours.

The only thing that sets yours apart is you. You can give your voice authority if you incorporate your unique perspective to the information you present. Give them the content that they want, but with your style. Deviating from the specific theme of your blog to show off your voice is fine; you are what makes your blog unique, not the topic.

-Critical Thinking

Engage your following by creating a dialogue. It really is nice when a lot of people are commenting to compliment you and agreeing with everything. But, you want to take your blog a step beyond that. Make your audience want to come back for more by creating an experience. Make people feel part of the conversation and want to go out and do something with their new knowledge. This will build a strong email list of people staying active on your blog and spark your creativity with other people’s input.

-Present Ideas Simply

You have lots going through your head, that’s great!  But don’t spill it all out at once. Blogs going everywhere and nowhere at the same time are just plain exhausting. Tangents can be interesting, but if it can become a blog of its own, do it! Find your idea and think it out.

Map out your post with webs, outlines, even record yourself talking about it and listen back. Be clear of what you what to say, and then send it out. An inspired post that is easy to understand will bring the attention you want.

-Create Content that lasts

Make people want to go through your older content. Your audience should still gain something from your posts from say, two or three years ago. Material that stands the test of time is worth your audience’s time. If covering news for any reason, go in depth on ideas rather than the blow by blow events. Think of: How does this affect people? What is the bigger picture? What can we take away from this?

Networking: Getting Your Blog Out There

-Value your followers

Do you notice someone is that consistently commenting on your blog post and seems to be genuinely interested in the content? Get to know them. Strong relationships can lead to other opportunities like guest posting and increased notoriety. Vice versa, browse around other blogs. Dropping an interesting comment here and there will also get your name out there.

-Social Media

Having active social media accounts can make a huge difference. People are able to get to know you while sprinkling in blog content of your own. It may take time to find a balance of regular everyday posts and links to your own blog. You don’t want to drown the page with ‘Hey, check out what I just wrote’ that will clutter people’s feeds. Let your personality come through so when your links do pop up, people want to read.

Facebook and Twitter are great sites for this. Be engaging and make yourself known. Comment on popular accounts within your niche. Each niche has a strong social media presence, and you want to get on their radar. Make people want to click on the account profile of the guy/gal that left a witty or insightful comment. Twitter is especially good for tidbits of knowledge that people like to share with their friends. One retweet can go a long way.

Management: It’s All in the Details

-Time management

You know what this means. Did you think back to the last time you didn’t prioritize something you should have? Nothing will ever happen until you sit down and do it. You get what you put out. Creative people with great ideas that go into blogging also need to realize the work ethic and dedication that having a successful blog requires. Figuring out a schedule that meets with your blog’s needs is essential.

-Quality Details

People see the difference between a quick inspiration vs a haphazardly stuck together post. You need clear thoughts that communicate your ideas easily. The exact same goes for the photography used in your blogging.

Some of you may remember the Martha Stewart onion soup debacle. Stewart innocently wanted to show the twitter world her soup and salad dinner. Unfortunately for her, she is not a food stylist (yes, there is seriously such thing as a food stylist). The meal may have been delicious but in no way was it an appealing sight. Every aspect of your blog matters. If you’re using pictures, make sure that they’re being taken by a professional camera and have been given some thought.

-Critique yourself

Analyze and improve upon your work. There is nothing wrong with going back to older posts and tweaking them. Your skills as a writer and your voice will grow stronger over time and incorporating that into all of your posts only elevates your blog. Feel free to edit! With that being said, don’t become obsessive.


Some blogs seem to pop up and gain instant recognition.  In this culture, we are so used to everything happening overnight. You need to invest more into blogging than short spurts of energy, it is a discipline! Find your objective and stick to it. Overnight results are almost impossible but hard work and determination pays off.



3 Blogs that Accept Guest Posts from Dentists

For dentists interested in improving their online branding and presence, guest blogging can be an excellent way to prove to your potential audience – and even those outside your demographic – that you know what you’re doing.

Guest blogging for dentist offices is difficult because it often requires the dentist to provide technical information about the profession, but for those that have the time, it can be an excellent way to supplement their digital marketing strategies.

Blogging opportunities for dentists exist all over, from general dentistry news sites and blogs to region- or city-specific business websites. Those in specialized areas can explore even more blogging opportunities; for example, a pediatric dentist may discover he or she can write for a parenting magazine-style website by providing safety and health tips.

If you’re a dentist or a marketing professional working for a dental office, here are three blogs that accept guest posts from dental professionals. Each site has its own submission information and standards, so check each site individually to see if it’s a match for you.

Site #1: DentalBlogGuest.com

This is the self-proclaimed #1 dental guest blogging site online, and it allows its members to submit guest blogs and also view submitted posts. The benefits touted by the site include increased traffic and links online, but the best use of the site would be to expand your brand and offer valuable content to those seeking it.

No matter what your profession, dentists included, the point of blogging on your site or on others is to provide your audience with valuable content and information that they can use to make decisions. For dentists, this could be providing information on various services, including the risks associated with those procedures.

To learn more about DentalBlogGuest.com, visit their site and watch the intro video on their homepage.

Site #2: Dentistry IQ

Dentistry IQ is part of the RDH under one roof network, and offers content on many areas of dentistry. There are marketing, professional, technical and career tips, as well as advertising opportunities.

This site breaks down information for dentists, hygienists, office managers, assistants and industry professionals, so there’s a little something for everyone. They also offer clinical and practice management content for those interested in that side of the business.

Visit DentistryIQ.com to learn more about their submission guidelines.

Site #3: The Dental Geek

This dental blog claim to be different than your average dentistry blog. It was launched about six years ago and has since become a popular online platform for dental content and community members.

The site is led by four professionals who manage the content, marketing, design, photography and direction of the site, and they actively seek guest bloggers to add content.

The application to become a Guest Geek is available here, and requires you to be a professional in the dental industry in order to be considered.

Finding Blogging Opportunities for Your Practice

If these sites don’t fit your marketing needs, it may be a good idea to start closer to home. See if any local parenting blogs or business websites need content that might be useful to other local dentists or business professionals.

Decide what market or audience you want to appeal to and find sites geared toward those groups. By breaking down your guest blog search into specific market groups, you’ll have an easier time crafting article pitches that make sense for you, your audience and your potential blogging platforms.

5 Legal Blogs that Accept Guest Posts

Lawyers, legal marketers and other bloggers have plenty of options when it comes to finding guest blog opportunities.

While the writing standards for legal sites are often higher than other sites because of the expertise required, you can get in with original, unique pitches based on content that hasn’t been covered extensively online.

  1. IPWatchdog.com

IPWatchdog was started by patent attorney Gene Quinn, and has since become one of the leading IP websites in the world. They accept guest posts, and claim to have published hundreds of them since the site went live.

IPWatchdog has tremendous potential for legal bloggers: the site’s Alexa ranking is below 100,000 (78,629 as of July 21, 2015) and it’s consistently rated one of the best legal blogs online. To learn more about what kind of content IPWatchdog considers, click the guidelines link below.

Read more: IPWatchdog’s guidelines for articles

  1. LawMarketing.com

LawMarketing was founded by Larry Bodine nearly 20 years ago. Today, it’s one of the best resources for legal marketing information and resources. The Editor-in-Chief, Cindy Greenway, has helped LawMarketing become a go-to resources for many legal marketers, attorneys and the like.

The site’s Alexa ranking as of July 2015 was 620,932, and they accept legal marketing contributions that meet their guidelines. In addition, all articles are posted on the site’s social media profiles, providing great exposure opportunities for bloggers and legal professionals.

Read more: Become a contributor at LawMarketing.com

  1. Lawyerist.com

Sam Glover started Lawyerist in 2007, and now it’s one of today’s largest and most trafficked legal sites. They cover everything from practice management to starting a law firm, IT for legal professionals, marketing and other lawyering skills.

They pay $100 per post, but they only take the cream of the crop. They “strive to publish unique, compelling content.”

“A good way to figure out what kind of pitches we want is to actually read the articles on Lawyerist,” says their contribution page. “Just reading the most recent articles should give you a pretty good idea of the sort of thing we are looking for.”

Read more: Write for Lawyerist

  1. Your local SCORE blog

SCORE is a nonprofit association “dedicated to helping small businesses get off the ground.” They have more than 320 chapters across the country, so there’s a good chance there’s a SCORE chapter in your area that needs business and legal content.

In many  cases, the business owners and entrepreneurs that visit the SCORE blogs are looking for specific information from professionals, so there’s a good chance your legal expertise can be used here. Although each SCORE blog is different, getting in touch with the admins of the blogs in your area can give you a better idea of what they’re looking for.

“When I queried the greater Phoenix SCORE blog, I had a few ideas in mind,” said Phoenix patent attorney Steven Laureanti. “The site admins got back to me quickly, however, and said that they were actually looking for content in different but related topics, so I went that direction.”

Because the SCORE blogs cover so much information, there’s likely to be something you can provide useful content on.

Read more: find your local SCORE chapter

  1. Business of Law Blog

Lexis Nexis is one of the biggest names in the legal industry, and their Business of Law Blog is an informative and regularly updated platform. They occasionally accept outside contributions, and their content covers topics like business law and litigation.

Read more: Contribute blog post to Business of Law

Are there legal  blogs you’d like to suggest? Visit our contact page to send recommendations.